The initiative will take place from 23rd to 30th September and will involve activities at different levels (European, national, regional or local). The European Week of Sport 2017 is geared to professionals in the sports sector and also nonprofit organizations that are committed to disseminate sport and physical activity. As in previous editions, the event will be structured around the following specific themes: educational environment, the workplace, open-air activities, sports clubs and gyms.
The European Week of Sports was established in 2015 when the European Commission launched this initiative with the aim of promoting sport and physical activity throughout the European continent. The central theme of the campaign is “BeActive”, encouraging everyone to remain active during this specific week as well as during the rest of the year. This year, the official launch will take place in Tartu, Estonia.
An essential complement to the European Week of Sport will be the Prize-giving event for the #BeActive 2017 Awards organized by the Commission that will take place in Brussels to mark the end of the set of activities that will be taking place during the place around Europe. Entities and organizations that wish to give visibility to their initiatives from sports to seminars and exhibitions can do this using the #BeActive motto.