
“To guarantee the continuity of the sector, it is essential that institutions and society as a whole promote training and support programs for new artisans.”
Crafts have been, for centuries, a fundamental pillar of the cultural identity of many communities. However, today, generational succession in this sector faces considerable challenges . Globalization, industrialization and the lack of incentives for young people have put the continuity of these ancestral crafts at risk.
On the one hand, many master craftsmen are aging without finding successors willing to take on the challenge of preserving their techniques. The perception that crafts are not very profitable or that they do not offer economic stability deters new generations, who prefer to opt for professions that they imagine offer greater opportunities for growth and recognition.
On the other hand, the current context also offers opportunities for the evolution of craftsmanship . Digitalization and e-commerce have opened doors to previously unattainable markets. Many young artisans have managed to modernize their techniques and market their products through digital platforms, fusing tradition and innovation to attract new audiences.
To guarantee the continuity of the sector , it is essential that institutions and society as a whole promote training and support programs for new artisans. It is necessary to dignify craftsmanship, recognizing it not only as a culturally valuable activity, but also as a viable economic alternative.
Generational succession in craftsmanship should not be seen as a simple transmission of knowledge, but as a necessary transformation so that this ancient tradition adapts to modern times without losing its essence.
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