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Juan Mezo

Juan Mezo

Valores&Marketing Managing Partner and promoter of GivingTuesday.

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In a humanitarian emergency, it is necessary to listen to communities, respect their dignity and trust the organisations that know the territory and work on the ground.

As governments around the world increase their investments in humanitarian assistance, they are recognising a simple reality: today's crises are becoming more frequent, more complex, and more interconnected.

"Not necessarily a space with swings and goals, but places where you don't have to produce, compete, buy or demonstrate anything. A bench in the square. A library. A neighborhood association."