Opinion

Volunteering as the Invisible Engine of Social Cohesion in Europe

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A Local Strategy with European Impact. Source: Pexels.

Reflection on how volunteering sustains local communities, builds  trust, and acts as social glue in times of polarization.

Susanah and Mónica

Susana Marinho - Coordinator of the Maia Volunteer Centre and Mónica Babo - Member of the Maia Volunteer Centre

In a time when communities across Europe face increasing polarisation, social  fragmentation, and declining trust in institutions, volunteering quietly  emerges as one of the most powerful forces for cohesion. It is often informal,  under-recognised, and invisible in policy debates, yet its impact is profound. In  Maia, this reality is not only acknowledged but actively embraced.

Maia’s recognition as both the Portuguese Capital of Volunteering and the  forthcoming European Volunteering Capital 2026 is far more than a symbolic  honour; it reflects a long-standing commitment to civic engagement,  innovation, and community solidarity. These titles represent not only what Maia  has achieved, but also what it aspires to become: a municipality where  volunteering is central to public life and social transformation. 
The Maia Capital Portuguesa do Voluntariado programme laid the foundation  for a comprehensive and inclusive approach to volunteering. In Maia,  volunteering is not confined to a single sector, it is embedded across education,  health, the environment, animal care, culture, social inclusion, sports, youth and active ageing.

With the European title, Maia’s strategy now takes on a broader dimension. The  municipality becomes a reference point across Europe, demonstrating how volunteering can be a powerful tool for territorial development, democratic  participation, and social innovation. Maia is now positioned to share its  experiences, inspire other cities, and lead a European conversation on the  future of volunteering.

Maia’s volunteering strategy is both inclusive and adaptive, reflecting the  municipality’s commitment to engaging all citizens while responding to  evolving social needs. Through initiatives such as the Local Volunteer Centre,  volunteering opportunities are made accessible to people of all ages,  backgrounds, and abilities. Projects span intergenerational, environmental,  cultural, and social themes, fostering meaningful participation and community  connection. 
At the same time, Maia demonstrates a strong capacity for innovation and  responsiveness. Programmes such as Voluntariado Digital, mental health  support, and rapid mobilisation in times of crisis illustrate how the municipality  proactively invests in community wellbeing. These initiatives are not merely  reactive, they anticipate challenges and create resilient structures that  strengthen social cohesion and solidarity.

Diversity is not merely welcomed, it is celebrated. Young people, older adults,  migrants, and individuals with disabilities all find space and voice within Maia’s  volunteering ecosystem. Volunteering becomes a platform for connection,  dialogue, and collective action. 
Education is a cornerstone of Maia’s volunteering strategy. The municipality  promotes awareness campaigns in schools, training programmes, and public events that nurture a culture of solidarity from an early age. Educating for  active citizenship is regarded as an investment in the future preparing new  generations to become changemakers within their communities.

Maia stands out for its commitment to social innovation. Initiatives such as  Digital Volunteering, mental health support, and emergency response  volunteering demonstrate the municipality’s ability to adapt to emerging  needs and challenges. 
Recognition is also key. Volunteers are honoured, their stories are shared, and  their contributions are celebrated. This culture of appreciation strengthens the  identity of volunteering and encourages more people to get involved.

Being named the European Volunteering Capital 2026 is a collective  responsibility. It is an opportunity to showcase Maia’s achievements and to  deepen its commitment to volunteering. It is a moment to strengthen  networks, build new partnerships, and engage more citizens in shaping the  future of their community.

This European title also opens doors to international collaboration, knowledge  exchange, and increased visibility. Maia becomes a leader in promoting active citizenship and solidarity across borders. 
Volunteering is the heartbeat of Maia’s transformation. It is through  volunteering that we build more cohesive, resilient, and compassionate  communities. With everyone’s involvement, Maia will continue to be a national  and European example of civic participation. 
Every act of volunteering, no matter how small, contributes to a stronger  municipality. And now, with European recognition, Maia has both the  responsibility and the opportunity to leave a legacy that inspires Portugal and  the rest of Europe.

Maia is committed to demonstrating how volunteering sustains local  communities, builds trust, and acts as social glue in an increasingly divided  world. 

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