non profit organisations
![Unsplash 99 / 5000 Resultats de traducció PESTEL analysis analyzes the environment of an organization and usually goes hand in hand with SWOT.](https://nonprofit.xarxanet.org/sites/nonprofit.xarxanet.org/files/styles/xn19_responsive_image/public/strategy2.jpg?itok=XoXdrl-m&c=10db189ab80f16265ec381befa80d675)
This technique complements the SWOT analysis and allows taking into account factors that are external to an organisation.
We are growing more and more aware of the importance of our personal data and we demand greater control of how large corporations and governments use our data.
![Thinking. Source: Pixabay](https://nonprofit.xarxanet.org/sites/nonprofit.xarxanet.org/files/styles/xn19_responsive_image/public/thinking.jpg?itok=CoseDb9o)
It is the topic of NCVO Annual Conference 2018 which takes place on monday 16 April in London.
![Image of the H&M wbesite ad before being removed](https://nonprofit.xarxanet.org/sites/nonprofit.xarxanet.org/files/styles/xn19_responsive_image/public/coolmonkey.jpg?itok=Kh0mkSuv)
The Spanish non-governmental organization Fundación Internacional de Derechos Humanos urged the Swedish company H&M to give some explanations on the reasons they had to use a racist advertisement.
A volunteer, driven by an awareness that makes him or her sensitive to injustices, and driven by the resolve to role up their sleeves to transform their surroundings, is a person who goes to a non-profit organisation to collaborate.